# How Flensh automatically identifies your competitors.

When you run a scan, Flensh doesn’t just analyze your website—it actively researches your digital environment. Here's how it works:

1. **Niche Identification:** The AI first analyzes your website's primary content, keywords, and topics to determine its specific industry or niche (e.g., "SaaS for project management," "gourmet coffee subscriptions," etc.).
2. **Real-Time Research:** Based on this niche, Flensh performs live research to identify the top 10 actual, high-performing competitors that are currently leading in that space.
3. **Deep Analysis:** It then runs the same comprehensive AI visibility analysis on each of these competitors as it does on your own site.

This ensures the competitive data is always relevant, current, and based on real-world performance, not a static list of known rivals.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://flensh.gitbook.io/flensh-docs/core-features-in-detail/2.6.-leveraging-competitor-analysis/how-flensh-automatically-identifies-your-competitors..md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.