# 6.1. Glossary of Terms

* **AI Visibility Score:** A comprehensive metric from 0 to 100 that represents your website's overall readiness and optimization for being understood, trusted, and cited by AI answer engines.
* **Generative Engine Optimization (GEO):** A new discipline of digital marketing focused on optimizing web content to be a preferred source for AI-powered search engines and answer bots. It prioritizes factors like answer quality, source authority, and content structure over traditional SEO metrics like backlinks.
* **Large Language Model (LLM):** A type of artificial intelligence that is trained on vast amounts of text data to understand, generate, and process human language. Flensh uses leading LLMs like ChatGPT, Gemini, and Claude to analyze your website from an AI's perspective.
* **AI Engine Breakdown:** The section of the Flensh report that shows your individual score and competitive rank for each specific AI platform (e.g., ChatGPT, Perplexity, etc.).
* **Instant Fix Checklist:** A prioritized list of actionable recommendations generated by your Flensh report. Completing these tasks is the fastest way to improve your AI Visibility Score.
* **Competitor Benchmarking:** The feature in Flensh that automatically identifies and analyzes the top-performing websites in your niche, showing you how your AI visibility compares to your direct competition.
* **Readability:** A measure of how easy it is to understand a piece of text. In the context of Flensh, it refers to how clearly and efficiently an AI can process your content to extract meaning and answers.
* **Rescan:** The action of running a new, live analysis on a website that is already in your dashboard. A rescan updates your entire report with the latest data and consumes one credit from your monthly limit.
* **White-Labeled PDF:** A feature, typically for Agency plans, that allows you to download your Flensh report as a clean, unbranded PDF. This is ideal for sharing professional reports with clients.


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